WL Profit Calculator

Affiliate → White Label

Compare your current affiliate income vs. White‑Label on Diamante

Preset ?PresetsQuick-start with typical values for different traffic types.Select to auto-fill all fields

FTD ?FTD — First Time DepositorNew players with first deposit this month.Typical: 50–500

Deposit $ ?First DepositAverage amount a new player deposits.Typical: $30–$100

Model ?Affiliate ModelCPA = fixed per player. RevShare = % of revenue.CPA is simpler; RevShare scales

CPA $ ?CPAAmount partner pays you per player.Typical: $50–$200

Rev % ?RevShare% of NGR you receive per player lifetime.Typical: 25–45%

CAC $ ?CACYour cost to acquire one player (ads, etc.).Typical: $10–$80

Growth % ?Monthly GrowthExpected FTD increase per month.Typical: 0–10%

CPA vs CAC?

CPA = partner pays you. CAC = you spend. Profit = CPA − CAC

CAC exceeds CPA — losing money per player!

Growth above 30%/month is very aggressive.

Player Behavior

Retention % ?Retention% of players returning next month.Typical: 30–50%

Retention above 60% is rare.

Repeat dep % ?Repeat Deposit RatioRepeat deposit vs first. 100% = same size.Typical: 80–120%

Hold (GGR) % ?Hold / GGR% of deposits casino keeps.30–50% slots, 5–15% sports

Fees (% of GGR)

Providers ?Provider FeeGame studios commission.Typical: 10–15%

Platform ?Platform FeeDiamante WL platform fee.Typical: 3–8%

Bonuses ?Bonus CostsPlayer bonuses as % of GGR.Typical: 3–8%

Fees (% of Deposits)

PSP ?PSP FeePayment processing fee.Typical: 1.5–4%

Fraud ?Fraud ToolsAnti-fraud & KYC costs.Typical: 0.2–1%

Support $/user ?Support CostPer active player/month.Typical: $0.10–$0.50

Economics

CAC amort. ?CAC AmortizationSpread CAC over N months.Typical: 1–6 months

Horizon mo. ?HorizonMonths to simulate.Typical: 12–36

Currency

Stacked ?Stacked PayoutsON: WL profit includes affiliate income. OFF: compare either/or.Keep ON for total income

Today (Affiliate)

per month (final)

White‑Label

per month (final)

Difference

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